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How OCR is cleaning up a messy part of the returns process

Dec 10, 2025 | Technology & Engineering

At one of our high-volume laptop programs, a simple task was slowing everything down. 

Every unit that arrived on site needed its serial number checked against a shipping pre alert. On paper, that is straightforward. In reality, it meant people leaning over boxes, reading tiny fonts, keying long alphanumeric strings into a system, and trying not to make mistakes while volumes climbed and deadlines stayed the same. 

It kind of worked but was also slow, boring, and fragile. 

Our team in Penang decided to remove the fragility. 

They started by mapping the full workflow, from the moment a pallet hits the dock to the point where a device is cleared for processing. The pain point was obvious. Serial verification sat in the middle of everything. If it was delayed, the whole line felt it. If there was a typo, someone had to stop what they were doing and go fix it. 

So the team built an OCR based serial verification system and wrapped it in a simple flow that operators could trust. 

ocr

Instead of typing serials by hand, operators now capture them automatically. The system reads the label, matches the serial against the pre-alert, and flags any differences in real time. Results feed into our analytics dashboard so supervisors can see trends across a batch rather than chasing one problem at a time. 

The first version went live on incoming premium laptops in Penang after a short prototype period. Once it proved itself, the work shifted from “does it function” to “how do we scale it”. Testers are now being produced and shipped to other Reconext sites, and the rollout plan is aligned to where this OEM’s volumes are growing fastest. 

The next phase is already scoped. The same OCR core can be adapted to other asset types, including non-laptop hardware and mobile devices. The idea is simple. The moment a device enters our care, we want fast, accurate identity and a clean digital trail that follows it through every step of its lifecycle. 

This is a small story on the surface. It is one workflow, one cluster of devices, one tool. The impact is larger than that. Every manual step we can safely automate gives people more time to do the work only they can do. It also makes our processes more repeatable and our promises easier to keep as volumes grow. 

In an industry where returns are rising and asset mixes keep changing, these are the kinds of upgrades that quietly keep everything moving. 

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